I came up with this graphic, which I first drew in pencil, then traced over with a sharpie, and digitized, reducing it to a black and white image in Photoshop.

Many companies use a similiar imagery from Puma athletic wear to Jaguar automobiles. I gave the cat the 'streak' to not only create visual contrast but to also to make the viewers eye go from the front, to the back, as if imitating the motions of the cheetah.